Are you sick of the “cold calling is dead” debate?
The debate needs to be dead.
Instead we need concrete ideas about where to go next.
Both of the big picture perspectives are true IMO...
1. Yes, cold calling math “works” for many.
2. Yes, it’s a crappy experience for most.
The math will probably continue to work for many, and the experience will probably keep sucking. But where do we go next?
I enjoy learning about alternatives - prospecting and growth tactics that are considerate about the buyer experience.
And, I like learning from people who have found better, more creative ways to make the phone work better.
Maybe I’m missing it.
But I haven’t seen the industry discussion really advance beyond “dead or not.”
Where can I find more of this?