Kanan Gill Posted into Discussion 56 views
August 14, 2018

Does Link Building have an effect on Domain Authority(DA)? How many backlinks does take your DA to 20, 30, 50 respectively?

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Page Authority and Domain Authority are not measures of how much a page or domain will benefit you were you to receive a link form it. They are machine-learned keyword agnostic predictive metrics for rankings. That is to say, a high DA domain or high PA domain are more likely to rank, but they are not necessarily more likely to help your site rank were you to acquire a link from that site.

DA means Domain Authority and PA means page authority. Domain authority is a metric which was created by Moz , for the purpose of rating a website on a scale of 1-100, (100 being the best and 1 being the worst). So the higher the domain authority of a website, the higher its ranking in search engines.

Page authority is based on a logarithmic scale from 0 to 100 and deals with the relevance of information and links within site pages to one another. Higher page authority means greater chances of your page showing up on search engines, and that your page will be placed closer to the top of the search results. Note that page authority is related to the pages within sites, not the site itself.

Few articles to read for more info:

There’s technically no such thing as DA or PA backlinks.

A backlink (or link in general) is merely a link from one website page to another.

When someone makes a statement such as “I have a DA47 backlink”, what they mean is the backlink they have acquired or are offering is on a website with a Domain Authority (DA) of 47.

Domain Authority and Page Authority (PA) are third-party metrics developed and used by MOZ for calculating the quality and popularity (more accurately the ability to rank) of domains and pages, respectively.

As with all third-party metrics they should be taken with a pinch of salt, but can be a general indicator of overall quality/ranking capability.

I personally don’t give much credence to third-party metrics.

This is due to the fact that they are developed by third-parties not directly connected with Google.

They can be inaccurate on occasions (sometimes shockingly), prone to error, don’t give the full picture, have discrepancies between the metrics of competing platforms, and are generally not as good at assessing site and content quality as a human being.

That said, they can be used to quickly gain an indication, in numbers and at scale, of overall domain and page quality.

CAVEAT: Just be aware that they are not ALWAYS a good indicator.

Domain Authority

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank in search engine result pages (SERPs).

The logarithmic point scale ranges from 0 (lowest ability to rank) to 100 (highest ability to rank).

Domain Authority is calculated by evaluating the number of total links, MozRank, linking root domains, MozTrust, and other factors.

Page Authority

Moz’s Page Authority works in exactly the same way but instead of calculating the ability of an entire domain to rank, it calculates the ability of an individual page to rank.

In Summary

There are many similar third-party metrics, each have their own pros and cons.

Use them to your advantage, but keep in mind that they are not the ultimate arbiter of quality, popularity and ranking ability.

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